Google Cloud Conversion Professional Introduction

One day introduction in Partnership with Firebrand Training


Our Introduction to Google Conversion is the most effective, efficient way to get a base knowledge in the key Google tools and applications.

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    What you'll learn

    Google Insights For Search

    • Overview
    • Working with Insights for Search:
    • Troubleshooting:

    Google Adwords

    • Introduction to AdWords
    • Getting Started with AdWords
    • Targeting
    • Tracking Ad Performance
    • Costs & Billing
    • Optimising Ad Performance
    • The AdWords Toolbox
    • Managing Client Accounts
    • Conversion Tracking

    Google Analytics

    • First Steps
    • Interpreting Reports
    • Fundamentals
    • In-Depth Analysis

    Google Website Optimizer

    • Overview
    • Planning an Experiment
    • Using the Tool - A/B Tests
    • Using the Tool - Multivariate Tests
    • Data and Reports
    • Next Steps After Your Experiment

    The Tools – Putting Them Together

    • Marketing effectiveness – fulfill your promise
    • Understanding your users - their journey
    • Website usability
    • Commercial aspects
    • Maximizing conversions and ROI
    • Commercial levers

    Who is it for?

    There are no specific pre-requisites for this one day overview, although some experience of online marketing via Google would be beneficial

    Your facilitator

    zahoor bargir
    Zahoor Bargir

    Zahoor is an accountant who worked at PricewaterhouseCoopers before venturing out as a consultant and author. He has led teams at start-up as well as FTSE 100 companies. He has a unique talent for keeping things simple and specialises in training non-finance professionals on the wonders of budgeting and finance. 

    He is an accomplished finance trainer who has worked with a variety of clients including: GSK, Legal and General, ABN Amro, Capita, Channel 4, Newham Borough Council, TfL, Sony and The Treasury.

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    Google Cloud Conversion Professional Introduction